Wagon Wheel Pastries

SHOP

LAST UPDATED November 27, 2024

This Privacy Policy describes how Wagon Wheel Pastries LLC (“Wagon Wheel Pastries”, “we”, “us”, “our”) collects, uses, stores, and shares your information when:

  • You access and use the Wagon Wheel Pastries website available at www.wagonwheelpastries.com;
  • You purchase our products and services (“Products”);
  • You communicate with us in any manner, including by e-mail, text or telephone (“Communications”);
  • We interact with certain third parties, such as our service providers, governmental agencies, and other parties (“Third Parties”).

Information Practices

What information do we collect about you?

Information you provide to us

We collect your information when you interact with us directly, including when you:

  • access, navigate, and create an account on our Sites;
  • purchase our Products;
  • engage in Communications with us, including via our customer service team online;
  • participate in a promotion, such as a sweepstakes or contest;
  • post a tagged photo or other content on a third party social network;
  • post a Product review, question, answer, or other information on the Sites;
  • or otherwise interact with us.

The information we collect when you interact with us directly includes:

  • Contact Information, such as your first and last name, mailing address, delivery address, email address, and telephone number.
  • Account Credentials, such as your username, password, password hints, and information used for authentication and account access.
  • Demographic Information, such as your age, gender, zip code, and country.
  • Billing Information, such as your payment information (e.g., credit or debit card number), expiration date, security code, bank account information, or other financial information relating to your purchase of our Products.
  • Profile Information, such as your interests, preferences, shopping lists, email preferences, purchasing history, and favorites.
  • Communications, such as any messages you send to us through feedback and questions to customer support, information you publicly post on our websites (such as product reviews or blog comments), e-mail messages, and recordings of telephone calls with customer service.

Information we automatically collect from you

When you interact with our Sites, Products, and Communications, we automatically receive certain information about you from your devices and browsers, including:

  • Usage Information. Information such as the features you use on our Sites, the links you click and the items you view, pages you visit, emails and advertisements you view, Products you view and purchase, the time of day you browse, and your entering and exiting pages. From time to time, this information may be collected through the use of first and third-party cookies such as though engaging in what’s commonly known as “session replay” cookies, and payment providers such as Helcim USA Inc.
  • Device Information. Information about the device you are using, including but not limited to the type of device you use, the temporary or persistent unique device identifier (UDID) placed by us or our service providers, the IP address of your device, the MAC address, advertiser ID, your operating system, the type of browser you use, and data from the way you use our Sites. From time to time, this information may be collected through the use of first and third-party cookies such as though engaging in what’s commonly known as “session replay”, and payment providers such as Helcim USA Inc.
  • Location Data. Information such as imprecise location data (such as location derived from an IP address or data that indicates a city or postal code level). Our Sites may also collect information about the location of your device. We and our service providers may use this approximate location along with other information submitted by you, to provide you with location-based services like local Store information, search results, special offers, and other personalized content.
  • Cookies. Cookies are small data files stored on your device that act as a unique tag to identify your browser. We use two types of cookies on our Sites: session cookies and persistent cookies. Session cookies make it easier for you to navigate our Sites and expire when you close your browser. Persistent cookies help with personalizing your experience, remembering your preferences, and supporting security features. Additionally, persistent cookies allow us to bring you advertising both on and off the Sites. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings.
  • Pixels (also known as web beacons). This is a type of code that is embedded in a website, video, email, or advertisement that sends information about your use to a server. When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a separate entity to drop or read cookies on your browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device. We may incorporate pixels from separate entities that allow us to track our communications, bring you advertising both on and off the Sites, and provide you with additional functionality, such as the ability to connect our Sites with your social media account.

Internet-based advertising / Do Not Track

We may, from time to time, collect information about users over time and across different websites when you use this Site. Our third-party partners may also collect information in this manner. For example, we may use one or more third-party online advertising networks to serve ads on our behalf on third-party websites. The third-party ad network may collect information about your visits to our Sites and your interaction with our online ads. This is primarily accomplished using technology such as cookies, action tags, web beacons, and/or GIF tags which are placed in various places within our Sites and our online ads. Some browsers have a ‘do not track’ feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so our Site is not currently designed to respond to those signals unless otherwise stated in this Privacy Policy.

Children under 13 years of age

This Site is directed to adults, and does not knowingly collect personal information online from children under the age of 13 without prior parental consent. If you are the parent or guardian of a child under the age of 13, and you believe your child has provided personal information to our Sites that you would like us to delete, please contact us.

How do we use your information?

We may use your information to:

  • Fulfill your requests, such as Product orders and responses to email questions;
  • Support our core business functions, such as order fulfillment, internal business process management, authentication, loss and fraud prevention, and public safety functions;
  • Communicate with you about our Products and promotions;
  • Provide the Sites and Stores to you;
  • Improve our Sites, Products, and Stores;
  • Improve our marketing and promotions;
  • Statistically analyze the usage of our Sites, Communications, and Stores;
  • Contact you;
  • Resolve disputes, investigate problems, and enforce our terms;
  • Help diagnose problems with our server, manage our Sites, and to enhance our Products; and
  • Perform a business transaction, such as a merger, acquisition, sale of assets, bankruptcy, or related transactions.

How do we disclose your information?

We may disclose your information in the following circumstances:

  • With Your Consent. We may disclose, share, or make available your information with your consent, which may be obtained in writing, online, through “click-through” agreements, when you accept our terms for our Sites, orally (including over the telephone), or by other means. Your consent to text messaging will not be transferred to third parties.
  • With Service Providers & Business Partners. We may disclose, share, or make available your information with Third Parties, such as service providers, affiliates and subsidiaries, business partners, credit / debit card processing partners, partners that facilitate billing, shipping, and customer service, third-party auditors and law firms, marketing and advertising networks (including those that provide ad measurement services), internet service providers, data analytics providers, companies that help debug and identify and repair errors that may impair the functionality of our Sites, and third parties that help protect against malicious, deceptive, fraudulent, or illegal activity. We may also share your information in connection with financial products or services related to our business, such as private label credit cards. We use Helcim USA Inc. for payments, analytics, and other business services. Helcim USA Inc. may collect personal data including via cookies and similar technologies. The personal data Helcim USA Inc. collects may include transactional data and identifying information about devices that connect to its services. Helcim USA Inc. uses this information to operate and improve the services it provides to us, including for fraud detection, loss prevention, authentication, and analytics related to the performance of its services. You can learn more about Helcim USA Inc. and read its privacy policy at https://legal.helcim.com/us/privacy-policy.
  • For Legal Process & Protection. We may disclose, share, or make available your information to satisfy any law, regulation, legal process, governmental request, or where we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (1) enforce or apply agreements, or initiate, render, or bill for use of the Sites; (2) protect our rights or interests, property or safety or that of others; (3) in connection with claims, disputes, or litigation – in court or elsewhere; (4) protect users of our Sites and other carriers, providers, or partners from fraudulent, abusive, unlawful, or otherwise improper use of our Sites; (5) facilitate or verify the appropriate calculation of taxes, fees, or other obligations due to a local, state, or federal government.

How do we secure your information?

Although no system or website can guarantee the complete security of your information, we take all commercially reasonable steps to ensure your information is protected in accordance with all applicable laws and regulations, as appropriate to the sensitivity of your information.

Links to Third-Party Sites

Our Sites may include links to websites/applications that are owned or operated by Third Parties. Please note these links are provided for your convenience and information, and may operate independently from us and have their own privacy policies and/or notices. This Privacy Policy does not cover the practices of those websites/applications. We encourage you to review the privacy policies on those websites/applications to see how they collect and use information.

Your Choices

  • Opt-Out of Promotional Messaging. If you would like to stop receiving promotions, special offers or member-exclusive events, please refer to the unsubscribe instructions contained in those communications..
  • Opt-Out of Texting. You can opt-out of texting at any time. Reply ‘STOP’ to the text.
  • View and Correct Account Information. You may view and correct your account information by logging into your account online, or contacting us and requesting such information.

What is our lawful basis for processing your personal data?

Your personal data is primarily used by Wagon Wheel Pastries to provide you with our sites and products and to service your requests. Your personal data may also be used to comply with our legal obligations or to fulfill our legitimate interest, such as to personalize your experience, develop and improve our sites and products, or to detect illegal activity. With your consent, we may also use your information to send you offers and promotions.


Your rights

You have a right to access the personal data we have processed about you, ask that certain of that data be removed (i.e., deleted), correct or change your personal data, or change your marketing preferences by withdrawing your consent at any time. To submit any of the requests below, please submit your request to Support@wagonwheelpastries.com.

We may take steps to verify your identity by matching the information you provide with your request with the information we have on file about you. Depending on the sensitivity of the information at issue, we may utilize more stringent verification methods.


Lodging Complaints

You may have a right to lodge a complaint with your local Data Protection Supervisory Authority concerning our data practices. To receive information about your local Data Protection Supervisory Authority, please contact us.

Accessibility

To receive a copy of this Privacy Policy in a different format, please contact us at Support@wagonwheelpastries.com.

Contact

If you have any questions, please contact us at Support@wagonwheelpastries.com.